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EBook Secrets Exposed ? BY Jim Edwards and David Garfinkel?s

In Jim Edwards and David Garfinkel’s tutorial “eBook Secrets Exposed”, they take you through the process of writing and marketing an eBook, so you can make money on the Internet. Instead of broad generalities on writing about a particular subject, the eBook shows you the five most important steps in finding a topic for your eBook that will be targeted to a specific market. As they point out, you must identify your target audience, making sure there a lots of sites already selling to them because then you know people are willing to pay for the information.

Together they talk about how and find to identify Niche markets along with the top ten reasons or motivations for people to buy anything. There is lots of information on how to take topics and frame them into an eBook concept. Jim and David point out that your eBook will be purchased to solve your prospects painful problem or be a way to obtain a desirable solution. You must know exactly who will buy your book before you write it. They clearly take you through that process step-by-step.

Of course the main problem is always how to find the “Niche Market” that everyone always talks about. Although Jim and David do give you ideas on how to search for one, it is still a hazy realm within the Internet. I would love for some internet guru to just list the markets that should be examined for creating eBooks.

With that one flaw noted, Mr. Edwards and Mr. Garfinkel do take you step-by-step through the process of writing an eBook that can be profitable, if you follow the steps they lay out for you in this eBook. So why would you take their advice? Jim Edwards has sold thousands of his eBooks online. Aside from writing eBooks, he has several CD-ROM products, videos, numerous audiotapes, software packages and a newsletter with thousands of subscribers. David Garfinkel is a copywriter and an award winning business journalist. He was the San Francisco Bureau chief for McGraw-Hill World News. More recently, he was the Editor in chief for “What’s Online” a privately circulated Internet marketing newsletter where subscribers paid 7.00 a year.

Yanik Silver said: “Jim and David have really broken the code on what it takes to make big money with almost any eBook on the Web. If that’s what you want to do I (Yanik) can only give you one piece of advice—get this resource now!”

One of the most valuable points of “eBook Secrets Exposed” is that they try to teach you how to find a hot market for your eBook and to find Joint Venture Partners that will sell your product. This is especially important if you don’t have an internet subscriber list of your own. They have even included email-wording suggestions to send to potential JV partners. They further explain resale rights and how to build your own list.

“eBook Secrets Exposed” stresses how important it is to choose a topic that already has a market and has other people selling to that market. This gives you two vital opportunities: 1) the Market is established and 2) you have the potential for multiple joint venture partners. And why would you need joint venture partners? Because they already have lists of people who bought their products and they just may be interested in yours. The way to do this is mapped out in the eBook.

You will probably have to read the eBook through a few times to “get” all the points that are included, but after the second or third time you’ll have a great grasp on how to write an eBook.

There is a section in the book that goes over using pay per click advertising to get conversion numbers (number of visitors to your website that purchased your eBook). Conversion numbers are used to entice Joint Venture Partners. Although this is an option, the down side is the days of the inexpensive pay per click are over, so this could cost you some money.

This eBook is very well written and packed full of information. The only other question I would have or improvement I would like to see is how to get joint venture partners in different ways when you are just starting out. This is always a murky area.

Other than my comments on Niche Markets and finding JV Partners when you’re new, “eBook Secrets Exposed” is a very concise tutorial on how to write an eBook and market it to a targeted audience. If you want to learn quickly on how to write an eBook and you want serious information on marketing, I would give this book an 8 out of a possible 10.

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